Veterinarians report that 1/3 of the trips to the vet are caused by painful gum infections or tooth loss! On top of that, 80% of dogs and cats have bad breath! AND pets have 1/6th of the enamel that humans have on their teeth! It's time to take care of these problems and start brushing your pet's teeth! This tooth brush was designed by a professional dentist and specially moded to prevent damage to teeth and gums. The unique black bristles make it easier to see what you're doing. If necessary, by turning it slightly, you can prevent your pet from biting.