Features & Benefits: This moisturizing, gentle, basic grooming shampoo cleans even the dirtiest pets, removes odors and leaves the coat soft, managable and full of shine. It cleans and protects the skin at the same time it cleans and conditions the coat.Hydrolyzed wheat proteins acts as a humectant and conditioner to moisturuze and soften skin. A luscious cherry/mulberry fragrance is long-lasting to keep pets smelling fresh. It's safe enough for puppies and kittens 6 weeks and older.